A few months back, I found out that I had been selected to be featured in the Purdue Alumni Magazine, & I was completely surprised and so excited!!!
I graduated from Purdue University a little over 5 years ago, and I absolutely loved my time there. I went through the Krannert School of Management, and while it was definitely one of the most challenging programs I had been through, it was incredibly rewarded, and I was able to learn so much, not only about management, but about myself! Being a Purdue Alum, I can say going to Purdue and majoring in management was one of the best choices in my life so far (and it was a tough decision!!)
So with that, actually being featured in the Alumni Magazine, as a DJ, building a business I am so passionate about, means so so much to me. After studying so hard to graduate, then graduating and moving to LA, to getting a sales job that I hated (and had for 4 years), to feeling lost having no idea what I wanted to do, to discovering my love for Djing, then working my butt off to finally be able to DJ ful-ltime in LA, AND THEN being recognized for it, is just crazy.
I have worked with so many awesome people out here in LA that have helped so much! Also I don't want to be writing this to show off like "ive made it" because I haven't. I just feel like I am on the right path. Also I think its pretty cool that I was laughed at plenty of times for pursuing DJing full-time, because its not a "real job" and then my almamater chooses to recognize that. A A graduate doing something different! So what I want to say is ALWAYS DO WHAT YOU LOVE!
I don't want to get too much into this & sorry for the rant! But if you would like to read the article, I have copied it below :)
"For Kara Ford (M’12) — or, as she’s more commonly known, DJ Kara — music is the heartbeat of her life. Although she majored in management at Purdue, Ford’s lifelong creative passion led her to Los Angeles, California, after graduation, where she found her calling as a DJ. “Sharing music is something I’ve done naturally ever since I was young,” she says. When she wasn’t compiling playlists, she was producing rhythmic beats (the instrumental foundations of a song) that she would sell to musical artists. “It’s always been my thing — it was something that I loved and wanted to pursue, but I didn’t know if I was good enough.”
It turns out Ford was good enough, and a keen ear for beatmatching (synchronizing smooth transitions between songs), uncanny ability to read a room, and her own catalog of bespoke beats keep her in demand as a DJ in a competitive city like LA. “I’m extremely fulfilled when I get a positive reaction from a crowd,” she says. “Being able to share my favorite songs and help create a special occasion is pretty amazing.” Her eclectic, urban style —she’ll mix classic 1960s and ‘70s tracks, inveterate favorites by Michael Jackson and Lauryn Hill, and current hip-hop and house hits — authenticity, and ease as an emcee resonate with clients booking diverse events. Ford might go straight from a late-night club gig to an early morning fitness class to a corporate affair. “I love that it is unpredictable and different every day.”
When Ford moved to California, intent on breaking into the music industry, she completed several internships while searching for a position that would align with her skills. By chance, she discovered a company that was hiring DJs — no experience required. The company provided DJ and emcee training but didn’t focus as much on Ford’s area of expertise: music production. “I felt like this was a real opportunity for me to draw on my musical abilities,” she says. “I fell in love with it and knew it was what I wanted to do. I just decided to go hard and learn as much as I possibly could.”
As a female in a predominately male field, Ford stands out as a unique talent; the vibrancy she brings to her sets and reputation for keeping a dance floor packed have made her highly sought after. Ford’s future plans include launching her own company and collaborating with other DJs — she especially hopes to see more women enter the space. At the moment, she’s focused on perfecting her spinning to get partygoers hyped. “When it’s hard for me to leave, I know I’ve done a great job.” - Mary Monical
Thanks for reading! :)))))